Define 2 – Interview

Design Thinking method created by via CC BY-NC-SA 3.0


-Connect to users
-Identify issues
-Data collection
– Continue data collection
– Analyze research/data
– Narrow focus
– Create POV statement


Interviews can be used to gain important insight into a topic. But conducting an interview is a skill that takes time and practice to develop.

Interview from on Vimeo.



  1. Write five interview questions before talking to your partner.
  2. Review their collage and think about the following questions:
    • What do you think the photos represent about the person?
    • What prompt do you think they chose?
    • Can you think of any needs the person may have?
  3. Pick a partner from your cohort to interview.
    • Ask open questions.
      • Simple answers like “yes” or “42” won’t tell you much.
      • “Tell me how you feel about English class” is better than “Do you like English class?”
    • Listen for understanding, not judgement
      • Your goal is empathy and understanding.
      • Give them time to talk before you comment or move on.
    • Follow up
      • Ask “Why” or ask them to “Tell me more about that” or just wait a moment for them to say more.
      • You don’t need to stay strictly to your pre-prepared questions.
  4. Interview your partner and take notes about what they say
    • This can be digitally or with pen and paper.
    • Write some quotes as well as summary/paraphrase notes
  5. Post to Google+ as a reply to your partner’s collage. Include:
    • Your questions and their answers (typed or a photo of your handwritten notes)
    • Answer this question: What is one need you think your partner has?