Define 2 – Interview

Design Thinking method created by d.school via CC BY-NC-SA 3.0

EMPATHY VS DEFINE: WHAT’S THE DIFFERENCE?

-Connect to users
-Identify issues
-Research
-Data collection
– Continue data collection
– Analyze research/data
– Narrow focus
– Create POV statement

HOW TO CONDUCT AN INTERVIEW

Interviews can be used to gain important insight into a topic. But conducting an interview is a skill that takes time and practice to develop.

Interview from IDEO.org on Vimeo.

 

ASSIGNMENT #5 – INTERVIEW

  1. Write five interview questions before talking to your partner.
  2. Review their collage and think about the following questions:
    • What do you think the photos represent about the person?
    • What prompt do you think they chose?
    • Can you think of any needs the person may have?
  3. Pick a partner from your cohort to interview.
    • Ask open questions.
      • Simple answers like “yes” or “42” won’t tell you much.
      • “Tell me how you feel about English class” is better than “Do you like English class?”
    • Listen for understanding, not judgement
      • Your goal is empathy and understanding.
      • Give them time to talk before you comment or move on.
    • Follow up
      • Ask “Why” or ask them to “Tell me more about that” or just wait a moment for them to say more.
      • You don’t need to stay strictly to your pre-prepared questions.
  4. Interview your partner and take notes about what they say
    • This can be digitally or with pen and paper.
    • Write some quotes as well as summary/paraphrase notes
  5. Post to Google+ as a reply to your partner’s collage. Include:
    • Your questions and their answers (typed or a photo of your handwritten notes)
    • Answer this question: What is one need you think your partner has?